This has to be one of the stupidest stories I’ve read for a while. Sony BMG have finally decided to catch up with their competition and start selling DRM free music. The downside is that you have to go into a store and buy a “Platinum Music Pass” that contains a download code, before you can download your album from MusicPass.com!
I would love to say that Sony are stupid and that they’ve messed up, but I think it’s more likely to be a calculated move. As TechCrunch say, when Sonly BMG fail to sell a large quantity of DRM free songs via this system, they can claim that there’s no demand for DRM free music, and go back to selling DRM protected ones.
It’s a shame that Sony are so short-sighted, most of the music I buy online is done on impulse; I decided to get a new album and within a few clicks the download has started, I’m sure the majority of others buy music on impulse too. If I have to go to a shop to buy a card with a code then I’ll just look for similar music from their competitors that’s sold without DRM.